You’ve heard that real estate agents/companies should have their own newsletter to remind their clients that they are around, appear like an industry leader or a local expert, and to get referrals. At the end of the day, it’s all about getting leads, and your competition is already doing it. We are not here to convince you to send out newsletters. We’re here to help you decide what to put in them, and how.  Creating a real estate newsletter doesn’t have to be difficult. Here’s what to do: