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Storytelling isn't just a creative tool—it’s a strategic advantage in real estate marketing. Discover how narrative builds emotional connection, boosts engagement, and drives buyer and tenant confidence.
What defines luxury in real estate today? On the Parlez-Vous CEO podcast, Realm Global founder Julie Faupel shares how emotional connection, adaptability, and storytelling—not price—are the true markers of modern luxury.
Build-to-Rent (BTR) developments are transforming the real estate sector by prioritizing long-term leasing and community-driven living experiences. Learn how to leverage digital-first marketing strategies, community branding, and adaptive campaigns to boost leasing velocity and tenant satisfaction.
Content marketing isn’t just a finishing touch for real estate projects—it’s a foundational tool for building interest, trust, and long-term value. Discover how developers can leverage storytelling, transparency, and community engagement to create buzz from day one.
Office leasing is evolving—fast. Discover how digital tools like virtual tours, smart scheduling, and e-signatures are reshaping how tenants search, engage, and sign in today’s hybrid market.
Discover how green real estate design drives buyer demand, higher rents, and long-term ROI. Learn marketing strategies for sustainable development success.
Discover how architecture firms can leverage Instagram, LinkedIn, and more to attract real estate developers and investors. Learn platform strategies, content ideas, and engagement tips to boost visibility, build trust, and win new projects in the competitive real estate market.
Discover if lead generation works for New York CRE brokers. Learn cold email strategies, follow-up tips, and compliance guidance to create successful outreach campaigns.
Brandora is a specialized real estate growth partner, not a traditional agency. We help developers, brokerages, proptech, mortgage lenders, and property managers scale with data-driven marketing, customer acquisition, and market expansion. Our real estate expertise ensures lower acquisition costs, higher conversions, and long-term growth. Ready to transform your marketing? Let’s talk!
Most commercial real estate pros create stunning content—market reports, blogs, and property showcases—but struggle to track ROI. Measuring success isn’t about vanity metrics; it’s about conversions, influence, and revenue. Learn how to connect content to business goals, track key metrics, and prove value with data-driven insights.
In today's digital real estate market, personal branding isn't optional—it's essential. Discover how top agents use strategic branding to attract clients, build trust, and stand out in a crowded industry.
Is marketing worth it in commercial real estate? Learn how bold strategies build trust, establish authority, and attract high-value clients.
Your personal brand is your most valuable real estate asset. In a crowded market, buyers and sellers choose agents they feel they know—before ever meeting them. Strategic branding builds trust, sets you apart, and attracts ideal clients. The best agents showcase authentic expertise online, turning relationships into referrals. In today's market, who you are matters more than any listing.
Are paid ads a goldmine or a money pit for real estate in 2025? YouTube, Instagram, Facebook, and Google offer powerful ways to connect—if used right. From video storytelling to high-intent search ads, success lies in authenticity, strategy, and value-driven content that builds trust, not just clicks.
We’re totally abused these days emotionally. Protests, the lockdown, curfews, economic downturn – the future is uncertain. We’ve established that; you don’t need another post about it. Yet you’re probably wondering how to make the most of this time at home. An excellent way to feel less powerless is to take action and get control over your life and career. What can you do until the real estate market – when/if it ever does – goes back to normal?
This is 2016 and we are well beyond debating the importance of videos for a real estate agent to promote his/her business online. The internet is the arena of multimedia content and no amounts of walls of text will get you the leads you seek. Unless you give your prospective customers what they want to see, rest assured that someone else will see to it and reap the benefits. Video is no longer an option, you absolutely positively need it for your online marketing campaign. The more pertinent question is, how do you leverage it better to gain the interest of prospective home buyers out there?
Simply put, Linkedin is the world’s largest networking platform, and it is a must for any professional (it’s not just a site for finding jobs!) If you don’t have a LinkedIn yet, get started TODAY by setting up your profile!
If you’re not familiar yet with In-Market Targeting for real estate broker, here’s how it works in a nutshell.
In-market Targeting is a way to connect with property owners in market and buyers who are actively researching or comparing properties. This way, you can target only active buyers and active sellers and not waste your ad spend. You can increase the overall effectiveness of your advertising and ROI.
One of the biggest threats to a real estate broker – new or established – is competition. Who is your competition? How are their actions in the marketplace going to affect your current bottom line and future planning?
It is apparent that the Internet has been proven to be a game-changer for businesses, especially real estate. Online searches and listings have made it simpler for prospective home buyers looking for their dream homes.
For any business, your online presence can be essential to your success (or failure) in generating new leads and clients. Here, we will share some specific strategies that you can use to promote yourself and your real estate business. That’s already assuming you have the basics in place – namely, a website, blog and social media presence.
Software giant Microsoft made history when they acquired professional networking platform LinkedIn for $26.2 billion, one of the largest acquisitions for the company. The acquisition was perplexing for many, but Microsoft and LinkedIn seem a pretty good fit together, as the bulk of LinkedIn’s members form Microsoft’s primary customers. This tie-up gives MS access to an enormous amount of data and direct connections to the people they wish to transform into a long-term business.
With a wide range of uses, it is not surprising that real estate agents apply CRM to their line of work. While most agents see it only as a means to assist in client management, some include it as an essential part of their overall marketing, lead generation and conversion strategy.
These five fast-growing yet often overlooked real estate sectors—medical office buildings, ghost kitchens, student housing, self-storage, and data centers—are primed for digital marketing innovation. Learn how tailored strategies can drive engagement and unlock long-term growth.