Set yourself apart from the competition and don't be just another pretty face on a standard corporate site. Even if you’re highly skilled and personable, another agent who is more visible online might beat you to the punch in terms of reaching more potential clients. By having your own site you are creating your online brand, as your website is a direct reflection of your authority, goals and services. With the gigantic shift to a mobile internet, real estate agents need to stay in the game by increasing their web presence.