GETTING STARTED & YOUR LINKEDIN PROFILE
Simply put, Linkedin is the world’s largest networking platform, and it is a must for any professional (it’s not just a site for finding jobs!) If you don’t have a LinkedIn yet, get started TODAY by setting up your profile:
Before you can network and share information on LinkedIn, your profile must be ready to be seen by the public. Often your LinkedIn profile is the FIRST IMPRESSION a prospective client or referral will have of you.
Your profile must present in a way that it builds trust. Even if it’s not the first impression, it’s highly probable people will use it to verify their initial perception of you.
Ask yourself when reviewing your profile "Does this profile build confidence or give people a reason to question my competence?"
TED’S 4 KEY ELEMENTS TO A CLIENT-FOCUSED PROFILE:
1. Your profile picture (It's the first thing people see).
2. Your professional headline needs to grab their attention like the title of a book or movie.
3. Your summary should be like the inside flap of a book - engaging them so they can’t stop reading.
4. Share your problem-solving expertise by adding videos and articles in your LinkedIn profile.
POSTING ON LINKEDIN
Posting on LinkedIn will increase the number of profile views you get. The algorithm for LinkedIn takes your content and shares it with anyone who it thinks will benefit. This not only increases your profile views, but brands you as an expert!
Be sure to use 5-6 hashtags when posting. Hashtags make your content more discoverable and LinkedIn’s algorithm will work to put your posts in front of more people.
If you liked what you learned and want to go deeper with LinkedIn, reach out to our team, we can help!