Real Estate Marketing, the Modern Way
A lot of people assume a career in real estate to be a cake walk. The real estate industry has stronger challenges and rewards than ever before, especially with the recent technological advancements. Technology has made marketing much more efficient than traditional practices. It can save you money on routine expenses such as printing, filing, correspondence or even renting office space.
Technology and the internet are now considered prime enablers in the real estate industry, and there is no time like the present to go online. The five basic things you need to know about real estate marketing given below can be applied to other types of businesses as well.
Inbound Marketing Tactics
Inbound marketing is your best online strategy that focuses on getting discovered by customers. These include content marketing strategies on online platforms that enable you to reach your target customers.
You don’t need to worry about expenses since inbound marketing is 62% cheaper than the traditional outbound marketing. This strategy doesn’t just lead you to potential customers; they also help you in increased outreach.
Blogging Shows The Way
Having a website alone is not enough, especially without regular updates. Your customers expect fresh and relevant content on a frequent basis. Make sure to set up and update your company blog on a regular basis as part of your online marketing strategy.
Statistics show that 57% of businesses were discovered online by customers through blogs. Blogging can also help your business be more engaging with your customers through engaging content. Publish more, and you’ll strengthen your web presence with your regular content.
Go Mobile
45% of potential home and property buyers use either a mobile or tablet to search for a property, with 22% of them finding success. 83.6% of agents who earned between $50,000 and $100,000 made an investment of just around $2,500 in technology improvements to their businesses.
Ensure that your website is accessible to phones and tablets. Since most people are always on-the-go, going mobile makes it better for you to contact prospective buyers and renters in a fast, efficient and convenient manner. A virtual workspace will also help save time and effort.
Deploy Proper SEO Techniques
Adding content regularly on your website won’t generate results if you’re not utilizing proper search engine optimization (SEO) practices. Be sure to pick the right keywords and phrases that suit your content and make your website stand out from the competition.
Prioritize relevant content and make sure to produce content related to your previous web posts. Include internal links back to such content so that users can easily access previously published information.
Use Videos to Promote Yourself
It is now easy to integrate video marketing into your real estate business.You can start off by creating a series that describes what you can offer potential customers. This will help people know more about you and your real estate business in a manner that’s not too pushy or aggressive.
If used the right way, these 5 points can serve as your basic real estate guide to modern and digital marketing. Executed well enough, these are sure to propel your business to great heights.